• Did You Know?
  • Internet Yellow Pages (IYP) searches increased 15 percent in 2007 to 3.8 billion, up from 2006's 3.3 billion IYP searches.
  • IYP usage shows that 51 percent of purchasers were new customers to the business.
  • Yellow Pages sales revenue is more than 27:1 for national display advertisers and nearly 13:1 for local display advertisers.

-Yellow Pages Association

 

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